HOBB is a technology-enabled market access platform helping heritage food brands expand into diaspora and neighborhood retail markets. We coordinate sourcing, logistics, and retail relationships to connect culturally rooted brands from origin to shelf.

We connect brands to verified retail partners across key U.S. diaspora communities,, enabling faster placement and more direct market entry.

We move products from origin to shelf through a coordinated system that aligns importers, logistics, distributors, and retailers for faster, more reliable execution.

We help independent retailers source culturally relevant products using sell-through data and retail insights to identify demand and stock what customers actually want.

1,500+

Verified independent grocery retailers

36 years

U.S. market access expertise

Culture should scale, not be diluted

We build for cultural permanence, helping heritage food and beverage brands expand beyond borders without losing what makes them authentic.

Access should be earned by readiness, not connections

We create access where it didn’t exist, opening doors for brands historically excluded from global distribution systems.

Supply should follow demand

We use real market signals to guide distribution, reducing waste and improving outcomes for both brands and retailers.

What we’re building

Our Journey Toward a Global Food OS

Built on 30+ years of Caribbean and Latin American food import expertise, Jacobs Imports powers HOBB—your trusted source for authentic brands, wholesale distribution, and cultural grocery supply.

Since 1989

Foundation

We establish the infrastructure: onboarding brands, enabling compliant imports, and connecting supply to real demand across retail and wholesale channels.

2025

Digitalization

We streamline how brands enter new markets by standardizing compliance, order flow, and distribution across our network.

2026

Standardization

We expand into new regions, increase retailer density, and power a growing network of brands and buyers operating on HOBB.

2027

Scale

HOBB becomes the operating layer for global food commerce, enabling seamless cross-border trade driven by real consumer demand.

2028

Infrastructure

A complete market infrastructure.

Market Readiness & Onboarding

We help prepare your brand for market entry by aligning packaging, compliance, and positioning for your target regions—so your products are ready for export and retail from day one.

Demand Proof & Retail Matching

We test real cultural and buyer demand to confirm market fit, then match your products to the right retail opportunities based on proven traction—not assumptions.

Retail Activation & Distribution

We handle the movement from warehouse to shelf through our nationwide distribution and retail network—managing fulfillment, placement, and replenishment so your products stay in-market and moving.

Reliable market access powered by real-time insights and end-to-end visibility.

One platform that removes friction from discovery to delivery—improving availability and aligning active assortments with real community demand.

82%

Market Entry Success Rate

90 days

Average time to first retail placement

* HOBB provides tools, infrastructure, and market access designed to improve readiness and execution. Outcomes such as retail placement, distributor agreements, or revenue generation are not guaranteed and depend on factors including product-market fit, pricing, demand, and brand execution.