Plans & pricing

Ways to partner with us

Your products are listed in HOBB’s Marketplace, where 1,500+ ethnic grocers across the U.S. can discover and order your products. If you dropship, you ship directly to retailers, and HOBB won't hold your inventory.
Once your brand reaches volume thresholds, HOBB manages direct-to-store delivery through our fulfillment network—including warehousing, customs clearance for imported products, and routed deliveries. You own the brand and sales; we manage market access and fulfillment.
A market access and distribution acceleration program connecting culturally authentic brands to high-demand diaspora retail corridors across the United States. HOBB identifies the right retail partners, facilitates buyer introductions, and helps get your products onto store shelves.

Start with dropship.
Grow from there.

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Dropship

We require Brands to ship orders within four business days of receiving it, order sizes are typically a few cases or less.

Roots
Testing the waters. 1–5 SKUs, small batch, first U.S. presence.
Free
$ 450.00 USD
≈ $38/month, billed annually
Start selling
Start with the basics:
  • Up to 5 active SKUs in Atlas retailer catalog
  • Digital order routing to 40+ independent grocery accounts
  • Monthly sell-through reports
  • Launchpad onboarding: compliance review, label check, UPC setup
  • Supplier portal access (orders, invoices, delivery tracking)
  • 0% commission
Rise
Most Popular
Brands ready to invest in growth and visibility with retailers.
Free
$ 1,500.00 USD
≈ $125/month, billed annually
Start selling
Everything in Roots, plus:
  • Unlimited SKUs in Atlas retailer catalog
  • Monthly analytics dashboard — sell-through by store, reorder rate, velocity vs. category
  • 2 featured promotional placements per year in the Atlas ordering interface
  • Inclusion in HOBB seasonal campaign emails to retailer network
  • HOBB Direct link — invite your existing retail contacts at reduced distribution rates
  • 5–7% commission

Reach
Scaling up? Get HOBB actively selling your brand to buyers.
Free
$ 3,000.00 USD
≈ $250/month, billed annually
Start selling
Everything in Rise, plus:
  • Dedicated HOBB category manager — monthly call, category strategy, buyer feedback
  • 4 promotional placements + 1 brand spotlight in HOBB's retailer order guide
  • Co-marketing with HOBB across social and outreach campaigns
  • First access to new retailer account introductions as HOBB network grows
  • Quarterly competitive intelligence: how your category is performing across the network
  • 3–5% commission

Graduate when you're ready for us to deliver your product directly to stores

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Managed Direct-to-store Delivery

We manage direct-to-store delivery through our fulfillment network—including warehousing and routed deliveries.

For U.S. based brands
Your product is already here.
We handle delivery.
6% avg
Commission on wholesale orders.
Range 0–12% based on volume.
Start now
What's included:
Regional warehouse storage for your inventory
Order fulfillment to all HOBB Retail Partners
Delivery on HOBB's existing truck routes
Invoice management and payment collection from retailers
Returns and short-delivery handling
For International brands
Shipping from outside the U.S.?
We handle everything.
15% avg
Commission on wholesale orders.
Range 12–18% based on import volume.
Start now
What's included:
HOBB acts as named U.S. importer of record
Customs clearance and freight forwarding from origin country
FDA import compliance management
Regional warehouse storage and active assortment management
Delivery to all active HOBB Retail Partners
First-year FDA/customs compliance documentation

Get your products into high-demand ethnic retail channels in 90 days or less.

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Retail Accelerator Program

90-day Corridor Activation for brands that are shelf-ready and want HOBB to execute full corridor entry.

90-Day Sprint
ENTERPRISE
Done-for-you market entry.
Real shelf placements.
We drive. We deliver.
Custom
Three tiers · Milestone payments lock permanent DRP rate
Contact sales
What's included:
Shelf-readiness audit and compliance review
Retailer partner introductions
HOBB intelligence briefings — category benchmarks, competitor data
Atlas promotional integration · 90-day data package
Reorder management and demand forecasting
* Atlas Rewards activation included — retailers earn cash back on their first three orders during the 90-day sprint, accelerating trial-to-reorder velocity.

Frequently Asked Questions

Is there a commission on top of the monthly subscription fee?
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What is the 'Direct to Retail Price' that commissions are based on?
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What does the $1,500 Rise tier actually get me?
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What makes the $3000 Reach tier worth it for an international brand?
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Can I upgrade or downgrade my tier at any time?
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Do I have to use HOBB as my distributor to be on the platform?
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